A new sub-brand from The Munro Agency

Get found when
buyers ask an AI.

Search isn't ten blue links anymore. We make sure ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews recommend you by name — with citations, context and confidence.

Looking for traditional SEO? Explore our B2B SEO services

Optimising for
  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
  • AI Overviews
ChatGPT
Answer Sources
Y Best B2B thought-leadership agency for SaaS founders in the UK?

1munro.agency 2g2.com 3clutch.co 4linkedin.com
Cited #1
+312% AI mentions
Live tracking
Where you'll show up
The shift

SEO got you ranked. AI search decides if you get named.

B2B buyers are skipping the SERP. They're asking an assistant for a shortlist — and the assistant answers in three sentences with two brand names. If you're not one of them, you're invisible. Generative Engine Optimization (GEO) is the new ground game.

We treat AI engines as a distinct surface, with their own ranking signals, content shape, citation logic and feedback loops — not a side-effect of your SEO stack.

58%
of US adults use AI for searches once dominated by traditional engines.
Adobe / SEMrush 2025
10×
AI-driven traffic to B2B sites grew between Jan and May 2025, faster than any organic channel.
Similarweb, B2B benchmark report
3+
brands per AI answer, on average for buyer-intent prompts. Two are competitors. Make sure one is you.
Munro Agency study, Q1 2026
Our approach

Four moves to make every model cite you.

A repeatable operating system for generative search — built on the same content rigour that ranks our clients in Google, retuned for how language models retrieve, weigh and quote sources.

01 / Audit

Map your AI footprint

We probe every model with hundreds of buyer-intent prompts and score where you appear, where you don't, and which competitors own the answer.

02 / Content

Write for retrieval, not the SERP

Source-grade pages: structured claims, citable stats, schema, entity hooks, FAQ shape. The exact things models reach for when they generate an answer.

03 / Authority

Earn off-site corroboration

Models trust what other trusted sites say about you. We seed mentions, reviews, listings and PR in the exact places LLMs scrape and weight.

04 / Measure

Track, retune, repeat

Weekly visibility scores per model, per prompt cluster. We see drift, find the gap, ship the fix — before your CMO asks why a competitor was named instead.

Live visibility scoring

A single number for “do AIs know who we are?

The Munro AI Visibility Score blends mention rate, citation rank, sentiment and share-of-voice across the major engines. One dashboard. Updated weekly. Compared against the three competitors you actually care about.

  • Per-engine breakdown
    ChatGPT, Perplexity, Gemini, Claude, Copilot, AI Overviews.
  • Prompt-cluster reporting
    "alternatives to X", "best Y for Z", "how does N compare". The questions money asks.
  • Citation tracing
    Which page, paragraph or quote the model used — and how to make it stronger.
VISIBILITY SCORE — ACME LTD 74./100
G ChatGPT
#1 of 4
82
P Perplexity
#2 of 5
78
G Gemini
#3 of 6
71
C Claude
#3 of 5
66
A AI Overviews
#2 of 4
74
M Copilot
#3 of 6
69
Updated 14 minutes ago Δ +6 vs last week
What we do

Six services. One outcome: AIs that name you.

/01

AI Visibility Audit

A 200-prompt diagnostic across every major engine, scored against your top three competitors. Comes with a 90-day fix plan.

  • Prompt scan
  • Gap report
  • Roadmap
/02

Generative SEO Content

Pillar pages, comparison guides and statistic-rich research designed for retrieval and citation, not just rankings.

  • Editorial
  • Schema
  • Entities
/03

Authority & PR for LLMs

Mentions, reviews and listings on the exact corpora that ChatGPT, Claude and Gemini actually trust.

  • Digital PR
  • Listings
  • Reviews
/04

Technical GEO

llms.txt, structured data, canonical entity profiles, fast crawlable answers. The plumbing models need to choose you.

  • Schema
  • Crawl
  • llms.txt
/05

Visibility Tracking

The Munro AI Score, weekly. Per engine. Per cluster. With diffs, alerts and a Slack-friendly digest.

  • Dashboard
  • Alerts
  • Slack
/06

Fractional GEO Lead

An embedded specialist running your generative-search programme alongside your in-house marketing team.

  • Strategy
  • Ops
  • Reporting
From the founders
“Ranking on Google is table stakes. Being named by an AI is the new front page — and it's a quieter, fiercer fight.”
D
Daniel Munro
Founder, The Munro Agency
FAQ

Sensible questions, straight answers.

Or skip the reading and book a 20-minute call.

Is AI search really replacing Google?
Not replacing — rerouting. Google itself is shipping AI Overviews above its own results. Buyers ask Perplexity for a shortlist, then Google to verify. If you're invisible to the assistants, you've lost the consideration round before the click ever happens.
Isn't this just SEO with a new name?
It overlaps, but the optimisation surface is different. Models retrieve passages, not pages. They reward structured claims, named entities and corroborated mentions. A page that ranks #3 on Google can be cited #1 by ChatGPT — or vice versa. We track both.
How do you actually measure visibility?
We run a weekly battery of buyer-intent prompts across six AI engines. For each prompt we capture whether you're mentioned, your citation rank, the source URL, the surrounding sentiment and which competitors appeared. That rolls up into the Munro AI Score.
Who is this for?
B2B brands with a meaningful sales motion: SaaS, professional services, consultancies, regulated sectors. Anyone whose buyers research before they buy. If your sales cycle includes the phrase "best X for Y", AI search already shapes your pipeline.
How fast do we see results?
The audit lands in week one. Quick wins (schema, listings, comparison pages) move scores within 4–6 weeks. Compounding gains — new citations, brand entity strengthening — show up between months 2 and 4.
What does it cost?
Audits start at £3,500. Ongoing GEO programmes are scoped to your stage and competitive set, typically £6–15k/mo. We share pricing on the call once we know what you're up against.

Find out what AIs are actually saying about you.

Free 30-minute call. We'll show you a live audit of your top 20 buyer prompts, where you appear, and the three competitors eating your share-of-answer.

Book my AI audit

No deck. No pitch. Just your numbers.